The Forgotten Art that is Magic in Selling

"There is an art in silence, and there is an eloquence in it too."

Be a good listener. Show people you are sincerely interested in what they are saying; give them all the eager attention and appreciation that they crave and are so hungry for, but seldom get. It is one of the most important principles of the formula for success in selling.

Yes, listening is magic in selling!

The Art of Listening

• Look people straight in the eyes when they are talking.
• Give them your undivided attention. This communicates that you think what they have to say is important.
• Listen to what people are actually saying.
• When you really listen, it makes your use of questions more productive; you will uncover what they are not saying.
• When you uncover what they are not saying, you have helped them discover what they needed to say, but didn't know how.

This is the magic of listening in selling.