15 WORDS FOR SUCCESS

"Nothing happens 'til somebody sells something."

Know your customers. Know your product. See a lot of people. Ask all to buy.
· "Know your customers" is fundamental to selling. The more you know about all aspects of your customers and your customers' business, the more likely you are to be able to sell to them. Customer knowledge must be accumulated on each and every sales call.

· "Know your product" is often called product knowledge, but it is much more than that because what is critical is the application of your product or service in the customer's world. "What have you done for others?" is the key question. How have you been able to do it? That's knowing your product.

· "See a lot of people" means all day, every day, is selling time. Any time you are not face to face with customers, you are not selling. Get face to face.

· "Ask all to buy!" The key word is "ask." If you don't ask, somebody else will!