To have confidence in yourself, and win and hold the confidence of others, an essential rule is: Know your business . . . and keep on knowing your business!
Periodically you must step back and look at yourself.
• Are you satisfied with the human being you're becoming?
• How are you doing in your business?
• Are you moving forward?
• Are you getting better?
• Are your sales increasing?
• Are you using your time effectively?
It's for these reasons you need a personal Research and Development Department. You must have a library of sales support material you can use and refer to in order to make yourself a better sales rep, to keep you current on your products and sharp on new selling techniques. Read, attend educational seminars, take advantage of home office resources, participate in company and industry conferences.
Good sales reps are those who have confidence in themselves and their abilities. Great sales reps are those whose clients have confidence in them and their abilities.
Professionals know they are good, and they know why they are good. Consistently, they work at becoming better.
All of us are aware of tragic school dropouts. But salespeople "drop out" too! It's unfortunate but true that for many, there comes a time when they literally "drop out." They stop learning. They stop growing. They stop getting better. It's at this precise point they compromise what they will become as sales reps and as human beings. They expect their companies to grow and get better. But all too often, sales reps make the assumption that they are good enough to meet the challenge and change of the future without improving themselves.
Remind yourself to keep growing. Keep learning and studying. Keep records to monitor and measure your performance. Maintain a personal Research and Development Department that keeps you up-to-date - one that keeps your sales success "above the crowd" that is not interested in gaining more knowledge and becoming better.
Know My Business
• Great sales reps are those whose clients have confidence in them and their abilities.
• Keep growing.
• Keep learning and studying.
• Keep records of my performance.
• Know my business -- keep knowing my business.
• Keep getting better and better.
Knowing my business is an investment of time and money that will result in the confidence of my prospects and clients.
