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People who are unable
to motivate themselves must be content with mediocrity, no matter how impressive
their other talents.
Enthusiasm is at the foundation of all progress! Talent is valuable
but, without enthusiasm, it pales at the point of sale. Enthusiasm is the
difference between mediocre and superior success in selling.
Where do you get this energizing quality of enthusiasm? How do you
maintain it after you tap into it?
Admonition one: Take responsibility for your own level of
enthusiasm throughout the selling day. Don't leave it in the
hands of others or with the circumstances around you. Learn what creates
enthusiasm for you. Then, do it - turn it on!
What are your first thoughts when you start a new day? Do you remind
yourself of the good news? That's the beginning of enthusiasm for that day.
Admonition two: Act as if you have enthusiasm even when you
don't. Psychologists have concluded that it is easier to act your
way into a new way of feeling than it is to feel your way into a new way of
acting. Read that statement again. Think about it. It translates to this:
Act as if you feel enthusiastic and you will feel enthusiastic.
Enthusiasm reflects confidence, spreads good cheer, raises
morale, inspires associates, and generates loyalties. It draws customers to you
like a magnet. Enthusiasm is contagious
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