"Belief is the thermostat that regulates what you accomplish in your
life. Believe BIG. Adjust your thermostat forward. Launch your success offensive
with a sincere belief in yourself. Believe BIG and grow
BIG."
It's important to understand two fundamental
principles about self-image:
* You will be true to your self-image. You will perform the way
you see yourself performing.
* Your self-image can and does change.
The expectant approach, the expectant presentation and the expectant
close are what produce the desired results. People can, who think they can.
People can't, who think they can't. This is an unchanging, indisputable law of
selling and of life itself.
Count as an enemy the person who shakes your expectation of your
selling ability. Remember, as a professional salesperson your
self-confidence is the one thing you can never afford to surrender.
Nothing multiplies a salesperson's ability like faith in himself or herself. It
will make a one-talent person a success - while a ten-talent person
without it will fail.
How often have you heard said about some successful person,
"Everything he or she touches turns to gold?" We sometimes think of successful
people as being lucky. The fact is, their success represents their
expectations - it's the sum of their habitual ways of thinking. By the
force of their expectations, such persons wring success from the most adverse
circumstances.
Expectation brings successful experiences and successful experiences
reinforce the power of confidence in selling.
Individuals who are self-reliant, positive, optimistic, and assured
"magnetize" conditions. They carry in their presence an air of victory that
compounds its power by convincing others. Their poise, assurance and ability
increase in direct ratio to the number of selling achievements.
Launch your success offensive with a sincere belief in
yourself.
