SUCCESS CAN BE SIMPLE

"Definiteness of purpose combined with PMA (Positive Mental Attitude) is the cornerstone and starting point of all worthwhile achievement."

We don't think much of the individual who oversimplifies life, who reduces it to pat formulas, who thinks in terms of slogans. We distrust this person because he or she promises too much for too little. Their way, which seems so easy, is in many cases very difficult, literally impossible, to follow.

At the same time, we must take this business of success and get it down to some sort of organized strategy. We are not pioneers. Thousands have gone before, blazing the trail, finding the landmarks. There are limits and boundaries and highways and rules.

For example: A manager in Illinois earned the reputation of having built more MDRT producers, more successful General Agents and more Agency Vice Presidents than any other manager who is now, or at any time in the past has been, in our business.

You might expect fireworks, magical sales language, a lot of "this" and "that", which could never be transferred.

How very wrong you would be!

Repeatedly, his coaching revolved around these three basic rules:
1. Before you go to bed at night, know exactly whom you are going to see the next day. Plan tomorrow's priorities today.

2. Study 30 minutes a day - preferably following an organized course of study.

3. Always bounce back - no matter what happens, bounce back with enthusiasm and back to the job of seeing prospects.

That's it! How very simple. Yet we're satisfied that if you follow these three rules, with no deviation, this year will be the greatest year you have ever had.

Honest, intelligent effort is always rewarded. It must be so, for life never cheats!